Yesterday a group of us from work went over to check out the
Hard Rock Cafe grand opening on the new
Block E. On the plus side, the food was pretty good. Nothing fancy, but they did know how to make a burger and fries. The negative side, it embodies pretty everything I despise about chain restaurants. The waiter was goofy and obnoxious ("Do want to an appetizer? Do you want a salad? Do you want dessert? How about a Pepsi? Would you like to try our Extreme Fajitas?") You know, there's nothing wrong with the subtle upsell, but just take it easy, okay pal? Also, tons of '
flair' (link is sound file from movie 'Office Space')... Flair are the stupid little buttons that TGI-Friday-like folks stick to their 'uniforms', and the Hard Rock has them in spades...
Anyway, the opening kicked off with Minneapolis' dorky mayor
smashing a guitar... poorly. It took him about 10 whacks before the guitar splintered. R.T. sucks as a rock star...
Equally appalling is the merchandising arm of this chain. I couldn't believe the lines of people that were just waiting to buy crap -- pins, T-shirts, shot glasses, whatever... From a marketing point of view, the folks at Hard Rock are geniuses. For my tastes, it's just another over-hyped theme restaurant.
As to the decor, it's okay I guess. We sat underneath the Soul Asylum memorabilia section, which was only slightly cooler than being in the George Thorogood or Deep Purple sections... Anyway, this place was a morbid curiousity, and it's a shocking contrast to the corner that sports
First Ave on the other side. Speaking of which, I'm getting my
Suburbs tickets today. The show is on 9/30, with others following 10/01 and 10/02...
That's it for today... Oh, if you need a laugh, read this
story about some Dutch guy who trips on a rock, falls in a canal, and ends up naked and covered in orange paint. His name is Freek. Oh, and he's Dutch... did I mention that?